Sweet and painful memory

A sweet or painful memory that I had when my parent taught something in my life.
When I was 10 years old, my mother taught me on how to cook fried chicken. Actually, I do not like to cook because it seems a complicated work to do.Futhermore, I also did not like to do housework. My mother said,” I have to teach you now because as a girl, you have a responsibility to learn and practice it. All of this is a part of your life my dear”. At the afternoon, I was at kitchen with my mother to prepare a meal for lunch. My mother cut off a chicken and at that time I want to cut the vegetable. Unfortunately, my right finger was hurt when I cut the vegetable. A blood flow out and I felt want to collapse and vomit because I am the one who afraid of blood. Why? As I look at the color of blood, I become panic and did not know what is supposed to do. My nerves and muscles will weak automatically. My mother almost to shout and she ran quickly to take the “gamat oil” as remedy to cure injured at my right finger. Actually, my mother just asked for my helped to wash the vegetable with salted water, but I ignored her instruction. My mother said, “You have to follow my instruction because today is your first time at home kitchen and assume what had happened as lesson”. Since an unforgettable moment that I had, I become a hardworking person as my parent eldest daughter’s. Now, I like to do housework and I also can help my mother because she worked as teacher at secondary school and went home at 3 o’clock. This is my responsibility as the eldest daughter and role-model of my sibling. The most housework that I like to do is cooking and sweeping. I want to thank very much to my beloved mother who taught me in order to be a useful person. It was a sweet including painful memory that I had with my mother.

Journal writing

Something I learned on the importance of toy.

On my opinion, the toys bring many vitally important reasons why toys are so necessary to the development and well-being of children. This statement was endorsed by the members of the International Council of Toy Industries at their Annual Meeting in June 2006. Providing they comply with all the conditions necessary to ensure children’s safety, toys are an integral part of their development the new awareness of self opens some fascinating new dimensions of the toddler mind. The discovery of "me" versus "not-me" leads to such tantalizing concepts as "mine" versus "not-mine" as well as the individuality of other people. So we start dealing with such issues as possession and sharing. We also get to a new level of awareness about whom and what other people are, especially other children. Toys and other objects are important extensions of a young child. They can be played with and learned from, and they can be used to achieve other goals — a pail and shovel are a big help in building a sand castle. But possession or ownership has more than practical applications. It becomes another means by which a child exerts independence and autonomy. This carries over into play with other children. For children who are not in a child care setting on a regular basis, territorial disputes are more the rule than the exception in playgroups of kids this age. That is why it usually works better to have a mix of ages rather than a group of age clones.

Making a sentence

Make a sentence by using word 'avant- grade'.

i) United States has a lot of avant-garde artist.
ii) Rolex wriswatches and accessories are the one of Swiss avant-garde since 1915.

WRITING ON SOMETHING ABOUT ADVERTISEMENT

JOURNAL WRITING

Advertisements at games or movies.


The expansion of the video and computer game industry has made advertisers aware of the potential of video and computer games as an advertising vehicle (Kelly 2003). The placement of brands in games is called "in-game advertising." It is reported that one game company alone Electronic Arts Inc. (EA) recorded $9 billion in annual sales, which is almost the equivalent of yearly box-office revenues for the movie industry in the United States (Young 2004). In addition to the sales of the games, the increasing numbers of game users make video and computer games an attractive format for brand placements. According to the Entertainment Software Association (ESA 2005), computer and video game sales grew to $7.3 billion in 2004, with over 248 million computer and video games sold in the United States. Indeed, 50% of Americans play video games, and video game players are found among people of all ages, with 35% of video game players under the age of 18, 43% between the ages of 18 and 50, and 19% over 50 years old. There were 108 million video game players in 2004. This number is projected to grow to over 126 million players by 2008 (e-Marketer 2004). In 2000, the average person played 70 hours of video games, and this was projected to grow to 115 hours by 2005 (Census Bureau 2002). Today, more and more brand names are appearing in games, although the placement of brand names in games can be traced back to the late 1980s (Reuters 2002). For the video and computer game industry, the placements of brands in games can mean additional revenue and enhanced realism of the games. In 2003, $79 million was spent on in-game advertising, and it is estimated that by 2008 this will increase to over $250 million (e-Marketer 2004). Advertisements were often found to contribute to the perceived realism of the games, particularly in sports games (Nelson 2002; Nelson, Keum, and Yaros 2004).




Advertisements in the movies (product placement)

Product placement presents consumer products, brand names and locations to film and television production teams for inclusion in their projects. The goal is the one of raising brand awareness while selling the idea to movie production houses as a "clever" way to reduce their costs while providing greater "authenticity" to the environments and characters shown."Product placement appears in plays, film, television series, music videos, video games and books, and is a relatively new idea (first appearing in the 1980's). Product placement occurs with the inclusion of a brand's logo, or a favorable mention or appearance of a product. This is done without disclosure, and under the premise that it is a natural part of the work. Most major movie releases today contain product placements." may seem a bit confusing, but really, it's quite simple. The majority of us are getting tired of ads. Today's consumer is inundated with advertising everywhere: television,radio, billboards, magazines, buses, newspapers,and the internet These are just the usual suspects. More and more ad-space is popping up every day. From people walking down the street wearing signs, to flyers on our cars and in our mailboxes, to ads on the ATM screen as we wait for it to dispense our cash, we see ads all day, every day. Even television networks that depend on advertising dollars to stay in business know that it can be useful to ditch the interruptions and present a show without ads from time to time.

Colgate History

History of Colgate

Colgate & Company had been a pioneer in establishing international operations, creating a Canadian subsidiary in 1913 and one in France in 1920. In the early 1920, the firm expanded into Australia, the United Kingdom, Germany, and Mexico. Colgate firm next created subsidiaries in the Philippines, Brazil, Argentina, and South Africa in the late 1920. In 1937 the company moved into India and by the end of the 1940 had operations in most of South America. In the 1940 and 1950 the company also built upon its strategy of growth by acquisition, buying up a number of smaller consumer product companies. Organic growth remained on the agenda as well, and in 1947 the company introduced two best-known products, Fab detergent and Ajax cleanser. These acquisitions and new products, however, did little to close the gap between Colgate and its arch-rival, the Procter & Gamble Company, a firm that had been formed in the 1830 and had by now assumed a commanding lead over Colgate in selling detergent products in the United States. Meanwhile, the firm adopted its present name in 1953 and moved its offices for domestic and international operations to New York City in 1956.