History of Colgate
Colgate & Company had been a pioneer in establishing international operations, creating a Canadian subsidiary in 1913 and one in France in 1920. In the early 1920, the firm expanded into Australia, the United Kingdom, Germany, and Mexico. Colgate firm next created subsidiaries in the Philippines, Brazil, Argentina, and South Africa in the late 1920. In 1937 the company moved into India and by the end of the 1940 had operations in most of South America. In the 1940 and 1950 the company also built upon its strategy of growth by acquisition, buying up a number of smaller consumer product companies. Organic growth remained on the agenda as well, and in 1947 the company introduced two best-known products, Fab detergent and Ajax cleanser. These acquisitions and new products, however, did little to close the gap between Colgate and its arch-rival, the Procter & Gamble Company, a firm that had been formed in the 1830 and had by now assumed a commanding lead over Colgate in selling detergent products in the United States. Meanwhile, the firm adopted its present name in 1953 and moved its offices for domestic and international operations to New York City in 1956.
Colgate & Company had been a pioneer in establishing international operations, creating a Canadian subsidiary in 1913 and one in France in 1920. In the early 1920, the firm expanded into Australia, the United Kingdom, Germany, and Mexico. Colgate firm next created subsidiaries in the Philippines, Brazil, Argentina, and South Africa in the late 1920. In 1937 the company moved into India and by the end of the 1940 had operations in most of South America. In the 1940 and 1950 the company also built upon its strategy of growth by acquisition, buying up a number of smaller consumer product companies. Organic growth remained on the agenda as well, and in 1947 the company introduced two best-known products, Fab detergent and Ajax cleanser. These acquisitions and new products, however, did little to close the gap between Colgate and its arch-rival, the Procter & Gamble Company, a firm that had been formed in the 1830 and had by now assumed a commanding lead over Colgate in selling detergent products in the United States. Meanwhile, the firm adopted its present name in 1953 and moved its offices for domestic and international operations to New York City in 1956.
2 comments:
Research, and put it in your own words. I didn't ask you to copy and paste, dear.
Post a Comment